In a world where content is king, it's more important than ever to have a streamlined and efficient content marketing process. As any experienced marketer will tell you, developing a powerful and effective content marketing strategy is essential for driving brand awareness and generating leads. But many marketers don't realize that nearly every aspect of their content marketing process can—and should—be automated.
As per my observations, there are many ways you can automate various aspects of your content marketing process, from idea generation to distribution. In the long run, these automation techniques will save you time and energy to focus on more critical tasks.
One of the most challenging—and time-consuming—parts of the content marketing process is coming up with ideas for new pieces of content. Thankfully, automation tools and technologies make this process easy for content creators. For example, you can set up Google Alerts for key terms and phrases related to your industry and have relevant articles delivered straight to your inbox daily. In addition, you can utilize the excellent built-in voice-to-text feature in Google Docs to transcribe whatever you dictate into text. This tool is particularly useful if you need to generate long-form content like blog posts or eBooks but don't have the time to type it all. Finally, when it's time to distribute your content throughout social media channels, you can get the help of plugins available for all popular CMS in the market. Nowadays, you also have tools that allow you to queue up multiple pieces of content in advance and publish them automatically at predetermined intervals.